Sthenos is a calisthenics-based gym that offers powerful workouts primarily using body weight.
As part of their rebrand effort, they needed a modern website to showcase their classes, exercise library, online courses, and more.
With a growing community and strong social media presence, the challenge was to translate their motivating, community-driven spirit into a digital platform that could scale with them.
The website needed to inspire action, make content easy to explore, and reflect the bold energy of their brand — motivating users to level up and become better versions of themselves.
We designed and developed a website that could grow with Sthenos while inspiring its community.
The process started with wireframes to align with the client, evolved into high-fidelity mockups, and finally into the live coded platform.
The new visual identity from the rebrand gave us strong cues to build on — and we expanded these into a digital experience that flowed naturally, breaking the grid, balancing bold and subtle type, and using shading for depth and visual impact.
We took great care to deliver an inspiring website that hosted everything Sthenos needed to continue growing: class subscriptions, a complete exercise library, and online courses.
The platform also included unique design touches, such as:
- Bodypart indicators showing which muscle groups each exercise targeted
- Custom graphics to represent training packs
- Lesson rating visuals to make progress tracking intuitive
After launching the website, we extended the platform with a dedicated e-commerce store where Sthenos could sell merchandise and calisthenics-related products.
To give the team full autonomy, we also built a custom backoffice — enabling them to manage website content, store items, and future updates without external dependencies.
The result
A scalable digital ecosystem that unifies community, training, and commerce.
The website inspired users to engage with classes and courses, the exercise library became a hub of knowledge, and the e-commerce store opened a new revenue stream.
With the new website, Sthenos now has a digital presence that reflects their energy and community spirit — and the flexibility to keep growing with them.
